First we will arrange a meeting with you to discuss your business and how mobile and cloud-based apps can facilitate your business promotions and communication. It is then essential to undertake customer research to ensure that your app is targeting the correct market. It could be that you are targeting your current market, or attempting to develop into a new market through the use of apps, in order to attract new customers. You should aim to listen to exactly what your customer expects, and develop an app that will satisfy their needs and be easy to access and use.
We will then help you decide which platform is best for your app, depending on its nature, your customers and your competitors. We will determine if you should develop a cloud-based or a mobile app, investigating the range of mobile platforms available such as iPhone, Blackberry and so on.
A business and marketing strategy will then be created for your app. These will take into account the very beginning of the design process, all the way through to the launch of your app. This includes obtaining approval from app stores, as well as marketing and promotional activities to create awareness of your app. We will also help you measure its performance, which doesn’t just mean measuring how many times it has been downloaded, but also how many customers pay for upgraded versions, how often the customer uses it, and how long they use the app for.